How Graphics Will Increase Your Website Conversion

Tweaking your website to get the right amount of business is a delicate art. It's more than possible that your website will get thousands of visitors everyday. But does any of that traffic convert into actual buying customers? Can you do anything to improve and convert all that foot traffic into actual business for your site with website graphics? Let's find out!

What is a conversion rate? Conversion rates are talking about how many of those virtual customers are actually paying customers of your website. In reality the percentage of customers is counted who have actually made a purchase. Most websites aim to increase the number of visitors to their site but at the same time, with a few simple tweaks, all of those customers can be converted into paying customers. Website graphics are an extremely important aspect of this simple tweak. Graphics can have customers clicking around like crazy improving your conversion rate while on the other hand if you haven't used them well; customers are just as likely to move to another site in search of the same product! The process works in a simple manner. Most website customers want to browse the site and get their shopping done. Graphics present on the website should be able to help them and guide them to get the job done easily. For example,

1. Be bold about the BUY button- some companies make the BUY button small and hide it away in a corner or below the fold. This alone is enough to make the customer click away from the site. Subtle buttons and colors are no help when you want to make your customer buy. The best idea is to create a bright orange graphic button with the words BUY or ADD XXX TO YOUR BASKET depicted clearly and above the fold. No need to worry about this graphic being gaudy as it works! Sites who have carried out this simple graphics conversions report a 1%-30% increase in business.

2. Website graphics should have clear visibility that ensures that the users can find top navigation, left navigations etc. Some companies can use new techniques for navigation that may look attractive but annoy customers who cannot find the navigations buttons clearly. Website navigation graphics should be clear and follow normal buttons so as not to annoy customers and drive them away.

3. Fluttery and glimmer graphics may make your website look really attractive but they take a longer time to load. Average customers want websites to load fast or they just click to the next website on the search page! You want to catch customers fast and hard and lure them in to buy not lull them with unwanted offers and confusion. Try to load offers and discounts after a sale is complete so as to get customers back to your site.

4. A single page should contain graphics and content related to a single product only. Do not weigh down the page with unrelated graphics that will delay the sale and annoy customers.

Where to get good graphics? If you have the time and money, then creating your own graphics for your webpage is completely fine. But another alternative is to grab them from professional sites that do the same. You can get stock photos from professional sites like iStock which stocks images, graphics and photos for blog and article use at less than $1 per piece. You can create simple graphics on Photoshop too help you jazz up the website. Apart from the paid professional sites, there are thousands of free graphics sites present on the internet where you can download free graphics for use.

About The Author:
Effendy Lie is The Author of “Your First Online Business” eBook, One of The Most Downloaded Free eBooks, Reveals The Inside Secrets Of Transforming Your Website Becomes A Cash-Pulling Machine. Visit http://www.EffendyLie.com To Download Your Free Graphics, Marketing Tools, and Resources.